Courses for food Creators

Understanding Ads

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About this Course 11 Lessons · 1h 7m

Ads are one of the best ways to make passive income from a food blog. However, getting ads set up on your site can seem really confusing at first - terms like RPM, CPC, header bidding, viewability, and more can leave you feeling jumbled. In this course, Bjork goes over the basics of understanding ads and implementing them on your website.

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Lessons Included in This Course

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1. Course Intro: Understanding Ads

Creamy Thai Sweet Potato Curry on Pinch of Yum with ads as part of Food Blogger Pro Understanding Ads course

2. What Are Ads and Where Are They Placed

Google Analytics screenshot as part of Food Blogger Pro Understanding Ads course

3. Ad Benefits and Drawbacks

Explanation of impressions as part of Understanding Ads course on Food Blogger Pro

4. Terms – Sessions, Pageviews, and Impressions

Explanation of RPS as part of Food Blogger Pro's course Understanding Ads

5. Terms – CPM, CPC, RPM, and RPS

Explanation of above the fold and below the fold as part of Food Blogger Pro's course on Understanding Ads

6. Terms – Above the Fold, Below the Fold, Viewability

Explanation of header bidding as part of Food Blogger Pro's course on Understanding Ads

7. Terms – Cookies and Header Bidding

Propel homepage as part of Food Blogger Pro's Understanding Ads course

8. Popular Ad Companies

Bjork explaining how to optimize earnings on Pinch of Yum as part of Food Blogger Pro's course called Understanding Ads

9. Optimizing Earnings

Explanation of seasonality as part of Food Blogger Pro's course on Understanding Ads

10. Seasonality

Explanation of potential earnings for Understanding Ads course on Food Blogger Pro

11. Potential Earnings

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Taught by Experts

You can trust us to lead you from one step to the next because Food Blogger Pro courses are taught by expert bloggers with 10+ years of experience. We share how we've built a food blog with over 80 million pageviews every year, plus new strategies and trends we've learned as we adapt to the ever-changing industry.

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Our Philosophy on Learning

We’ve seen the greatest success through our businesses by making a tiny bit of progress each and every day. This is how we will always approach sustainable and long-term growth, and our hope is that you’ll trust the process and put in the work to make it happen.

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If you change your mind within 60 days of purchasing a full membership, we'll give you a 100% refund — no questions asked.

What People are Saying...

Rodney

Hot Rod's Recipes

Rodney’s traffic skyrocketed to almost 45k views a month

Looking for guidance on building traffic? LISTEN to these experts. They speak the truth. Because of Food Blogger Pro, I went from 600 views a month to almost 45k views a month. If you listen carefully and make the recommended changes, you can make a huge impact in a short amount of time.

Erin

Erin Bakes

Erin’s video traffic exploded, even as a beginner

Food Blogger Pro has been absolutely essential to my growth this year! With the training and tools they provide, I started creating videos— and now one of my videos has over 1.3 million views!! (EEEK!)