The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

The Cost of Content and Why Carla Lalli Music left YouTube

Emily @ FBP
by Emily @ FBP on Mar 25, 2025 in

Welcome to episode 511 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carla Lalli Music.

Carla Lalli Music has been a fixture of food media for the last 15 years, including six years as the Food Director of Bon Appetit. You might also know Carla from her incredibly popular YouTube series, Carla’s Cooking Show, her two cookbooks (with a third one in the works!), or her Substack newsletter, Food Processing.

In this interview, Carla dives into her recent viral Substack post about her decision to leave YouTube, including her transparent breakdown of the costs of creating content on YouTube (spoiler alert: she was losing money). Carla also explains more about why she doesn’t create recipes for SEO and how she uses connection with her audience as her north star when making business decisions.

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Publishing a Fan Cookbook for A Court of Thorns and Roses with Chelsea Cole

Emily @ FBP
by Emily @ FBP on Mar 18, 2025 in

Welcome to episode 510 of The Food Blogger Pro Podcast! This week on the podcast, we are welcoming back Chelsea Cole from A Duck’s Oven.

This is Chelsea’s third (!!!) appearance on the podcast and we’re thrilled to have her back. In her previous two interviews, she has shared her wisdom on self-publishing and creating content within her sous-vide niche. But today she is back on the podcast with a bit of a 180 — to discuss her first traditionally published cookbook in a totally different niche — a fan cookbook for the A Court of Thorns and Roses (ACOTAR) series.

In this interview, Bjork and Chelsea discuss cookbook publishing and how it can be a part of your overall business strategy. Chelsea also shares how she chose the subject matter for her new cookbook and what it was like to write and develop a cookbook for a (very devoted) fan base, all while giving birth to and raising her first child!

Chelsea also explains more about the royalty structure for cookbooks, how cookbooks can be a source of passive income for food creators, and how she is thinking about her current reinvention as a food creator.

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How Britney-Brown Chamberlain Grew Her Food Blog to a $20K/month Business

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Mar 4, 2025 in

Welcome to episode 508 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Britney Brown-Chamberlain from Britney Breaks Bread. 

This week’s podcast features Britney Brown-Chamberlain of Britney Breaks Bread, who shares her inspiring journey from a $200/month blog to a $20,000/month business. Britney discusses the strategic approach to “active passive income,” offering practical advice on SEO, trend analysis, and maximizing online revenue.

Britney also dives into the power of authenticity and how it plays a huge role in building a loyal following. She shares her social media strategies, how she balances creating content she loves with what her audience craves, and the importance of high-quality content that reflects her unique style. Plus, she goes beyond blogging and talk cookbooks (yep, she wrote one!), brand partnerships, and the difference between marketing content vs. a physical product. Be sure to tune in to learn more about how to take your blog to the next level!

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Key Strategies for Taking Your Blog Full-Time with Alexandra Shytsman from The New Baguette

Emily @ FBP
by Emily @ FBP on Feb 25, 2025 in

Welcome to episode 507 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alexandra Shytsman from The New Baguette.

In this podcast episode, Alexandra shares the ins and outs of becoming a full-time food creator and her reflections on what she would have done differently to meet her goals more quickly if she had the chance to start over.

Alexandra breaks down the strategies and decisions that have moved the needle over the years — from projecting expenses and investing in courses or audits to building a community of fellow food creators and batching your time. It’s a really practical and inspiring episode for beginner food bloggers looking to take your food blog to the next level!

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How to Grow Your Audience as a Food Creator on Reddit

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Feb 18, 2025 in

Welcome to episode 506 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jacqueline Schell from Crafty Cookbook. 

In this episode, Jacqueline Schell from Crafty Cookbook talks all about how to navigate the world of content creation on Reddit and how to connect with like-minded people by engaging with established communities. Jacqueline also shares why authenticity is essential (Redditors are all about genuine content!), but balancing that with strategic posting can help boost your visibility.

And if you struggle with time management at all, we’ve got you covered — Jacqueline will talk about how conducting time audits, setting aside dedicated time for side projects, and using mobile tools can keep you productive without burning out. Whether you’re posting on Reddit or balancing a busy content creation schedule, Jacqueline’s advice will help you stay on track and organized! Don’t miss out on this episode for practical tips on growing your online presence and keeping your workflow efficient. ✨

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Maximizing Affiliate Revenue with Deep Linking

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Feb 11, 2025 in

Welcome to episode 505 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Scott Allan from URLgenius. 

Ever wondered how to squeeze every last drop of revenue from your affiliate links? In this week’s episode, Scott Allan from URLgenius reveals how deep linking can boost affiliate sales by preventing commission losses, especially on mobile and social platforms like TikTok. It’s a game-changer for driving conversions and preventing missed opportunities.

Scott also discusses the importance of understanding your audience’s app behavior to tailor your affiliate strategy, plus the power of testing and tracking links to optimize revenue. Tools like URLgenius make it easy to track, test, and tweak your links for better results — small adjustments can lead to big boosts in income! Don’t miss this episode packed with actionable tips!

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From 1K to 250K: The Instagram Growth Strategy That Transformed Joy to the Food

Emily @ FBP
by Emily @ FBP on Feb 4, 2025 in

Welcome to episode 504 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mika Kinney from Joy to the Food.

Mika and her husband Dan launched their food blog, Joy to the Food, in 2021 with the goal of building a successful brand and business. Just a few years later, Mika has left her full-time job as a civil engineer, they’ve qualified for Raptive, and their Instagram following has soared to over 250,000.

In this interview, Mika reveals the exact strategies that fueled her rapid growth—from 1,000 to 250,000 followers on Instagram in just one year. She also shares how they’ve weathered the recent Helpful Content Updates and come out stronger, plus how she leverages analytics to drive key decisions.

This conversation is a must-listen for anyone eager to supercharge their social media strategy in 2025 or seeking affirmation that they, too, can transform their food blog into a full-time career with the right approach.

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Finance Mini-Series: Smart Money Habits for Bloggers with Ansley Beutler

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Jan 28, 2025 in

Welcome to episode 503 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials — this is the fourth and final episode of our finance mini-series!

In this episode, Ansley spills the tea on all things finances – from the nitty-gritty of bookkeeping and taxes to smart ways to grow your income. She’ll talk about why it’s crucial to treat your blog like a real business, how to keep track of all your expenses, and some common money mistakes bloggers make.

She’ll also chat through some awesome tax deductions you might not know about (ahem, business meals), the pros and cons of different business structures, and how to invest your hard-earned cash. This episode is packed with financial wisdom that every blogger needs to hear, so you won’t want to miss this one!

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Finance Mini-Series: How to Become a Sponsor Magnet with Justin Moore

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Jan 23, 2025 in

Welcome to episode 502 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Justin Moore from Creator Wizard. 

In this episode, Justin dives deep into the world of brand partnerships and shares his proven approach to securing long-term sponsorships. He walks us through his Sponsorship Wheel framework, which helps creators craft customized proposals that align with brand goals and foster genuine, lasting relationships. It’s not just about pitching for a quick deal — the name of the game here is creating a foundation for ongoing collaboration that benefits both parties.

Justin also stresses that negotiation should feel like a conversation, not a one-sided transaction. Understanding what both you and the brand are looking for and being flexible with pricing can pave the way for new opportunities! He highlights the importance of knowing your worth, crafting a standout media kit, and getting creative with your pitch to secure better deals. By mastering these skills, creators can turn sponsorships into a steady revenue stream while building strong, meaningful brand connections.

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