Expert Enough: You Don’t Need to be the Ultimate Expert in Order to Create an eBook

We have a short & sweet concept to share with you today.

And while the post is going to be short, the concept has the potential to have a long-term impact on the revenue that you create from your blog. My hope is that, after reading this short post, you’ll feel empowered to take action and create (and sell) your own eBook. 😊

The concept I’d like to share with you is called, Expert Enough.

I first learned about the concept of Expert Enough from an entrepreneur named Corbett Barr and came to believe in it after Lindsay and I applied it to Tasty Food Photography, the eBook that we sell through Pinch of Yum.

There was a site (which is now inactive!) that posted an Expert Enough Manifesto. It’s a general concept, but it can easily be applied to creating an eBook.

Expert Enough: You don’t have to be the ultimate expert when writing an eBook; you just need to know something that someone else wants to know.

In many cases, not being the ultimate expert is actually an advantage.

This was the case with Tasty Food Photography.

Lindsay had received lots of positive feedback on her food photography (I agree, it’s beautiful!), but she was a bit hesitant about writing a food photography eBook because she didn’t feel like she had all of the complex technical knowledge that many full-time photographers have. As we continued to talk about the idea of Lindsay writing a food photography eBook we realized that not being the ultimate expert might actually be an advantage.

Here’s why:

Lindsay was able to take really beautiful food photos using easy-to-understand, nontechnical methods. This is exactly the kind of thing that inexperienced food photographers are looking to learn!

Lindsay wasn’t the ultimate expert. She was Expert Enough. Or, to use our expert enough definition from above, Lindsay knew something that other people wanted to know.

I am 100% confident that you too have something that someone else wants to know. You are Expert Enough.

My challenge to you is to believe that you’re Expert Enough and move forward with creating your own eBook to offer to your readers. If you need help with next steps, leave a comment below or check out the Creating an eBook courses in the FBP video library that’ll teach you how to plan, write, and design your very own eBook.