The Food Blogger Pro Podcast

Welcome to episode 577 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Baksa from Craveworthy Copy.

Most food bloggers think about monetization in terms of ads, sponsored content, and affiliate marketing. But what if your content could do something more — actively nurturing readers into buyers and building a business that doesn’t depend entirely on traffic?

In this episode Emily and Bjork dig into the full picture of how to build a content ecosystem that converts — from the copy on your homepage to your email opt-ins to the products and experiences you sell. They talk about why your email list is the single most powerful connection-building tool you have and why you should focus on solving problems and offering solutions for your audience.

Bjork also shares how Pinch of Yum made the leap into selling meal plans and got comfortable with selling — and why starting simpler than you think you need to is almost always the right move.

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Welcome to episode 576 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rebecca Blackwell. 

Rebecca started out as a food blogger, but somewhere along the way, she traded a stable paycheck for a life on the road, running her digital business full-time from an RV! In this episode, she opens up about what that transition actually looked like: the risks she took by leaving a steady job, how the RV lifestyle reshaped her thinking about work and creative freedom, and why she made the strategic decision to manage multiple websites rather than rely on a single income stream.

The conversation also gets into the community side of Rebecca’s business. Specifically, how she’s used Substack to build genuine connections with a growing audience of food writers. She shares practical advice on growing a newsletter, engaging readers, and landing sponsorships that feel like a natural fit. You’ll also hear her talk about how she’s navigating the challenges of AI and shifting search algorithms, why leaning into personal storytelling has been her biggest differentiator, and what she’s learned from building community through mastermind groups and in-person retreats.

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Welcome to episode 570 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenn Lueke from Jenn Eats Goood.

Jenn Lueke started Jenn Eats Goood in 2018 as a college student — no strategy, no monetization plan, just a hobby Instagram account she loved running. For five years, growth was slow, but she remained consistent. Then in 2023, something clicked. She leaned into meal planning and budget grocery content, and everything changed. Within a year, she went from stalling in the thousands to crossing one million followers.

In this episode, Jenn and Bjork chat about all of it — what finally worked, how she prioritizes data in her content strategy, which platforms she’s focusing on right now, and why she now considers her Substack newsletter her number one priority.

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