Monetizing an Online Food Business Podcasts

Finance Mini-Series: Investing in Your Business with Megan Porta

Emily @ FBP
by Emily @ FBP on Jan 9, 2025 in

Welcome to episode 498 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Megan Porta from Eat Blog Talk and Pip and Ebby as the first part of our Finance Mini-Series. In this series, we’ll be chatting all about the finance side of food blogging — investing in your business, taxes, negotiating brand partnerships, bookkeeping, and more!

You might recognize Megan Porta from her podcast, Eat Blog Talk (chances are, if you listen to this podcast, you also listen to hers)! Megan has also been a food blogger herself for over 14 years at Pip and Ebby and knows a lot about balancing her time between her many areas of focus.

In this podcast interview, Bjork and Megan chat about all things investing as an entrepreneur. Megan shares her strategies for making decisions about investments, how to invest in yourself, how to invest in your business in the early stages, and how investing in yourself and your business can help you overcome plateaus and avoid burnout.

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Evolving Your Brand: When and How to Sell Products as a Food Creator

Emily @ FBP
by Emily @ FBP on Nov 12, 2024 in

Welcome to episode 489 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Leslie from The Blogger Genius Podcast and MiloTree.

In this week’s podcast episode, Jillian Leslie explains everything you need to know about selling a product as a food creator. Bjork and Jillian discuss the strategy behind developing a product and the importance of leaning into problem-solving for your audience.

Jillian also walks listeners through how to get started selling products, how to scale products and generate recurring revenue, and how to overcome perfectionism within your business.

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Achieving Quiet Success as a Six-Figure Food Creator with Elizabeth Emery

Emily @ FBP
by Emily @ FBP on Oct 15, 2024 in

Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love.

Food blogging can be a dream job — hey, we wouldn’t have started Food Blogger Pro if we didn’t believe that! But it also requires a lot of hustle, perseverance, and uncertainty. Elizabeth Emery first started Vancouver with Love in 2015 as a side hustle and took her site full-time in 2018. By 2021, she was feeling completely burnt out. That year ended up being a pivotal moment in her career.

To overcome her burnout, she met with a business coach and adjusted the parts of her business that she wasn’t happy with. Once she made significant changes to her business and income streams, she rediscovered the joy of content creation, and her business started growing along with these changes. Elizabeth is now making a six-figure income from her business, and she shares all the details about her journey in this great interview!

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How to Thrive in the Creator Economy and Build Successful Brand Partnerships

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Oct 1, 2024 in

Welcome to episode 483 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst and Abbey Rodriguez from Tastemaker Conference. 

Chandice and Abbey have been on the front lines of the food content creation revolution, watching the industry evolve from bloggers to influencers and creators. Now, they’re dedicated to proving that being a food creator is a serious business, not just a hobby.

Tune in as they discuss the power of community and how embracing an abundance mindset can open doors to new opportunities. You won’t want to miss this inspiring conversation that could transform the way you approach your creative business!

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How to Build a Thriving Membership Site

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Sep 27, 2024 in

Welcome to episode 482 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk from Memberful—this is the third and final episode of our Memberful mini-series!

In this week’s episode of our podcast, we’re diving deep into the power of community for your membership site! Join Jen as she shares her insights on how to foster genuine connections with your audience and ensure they feel valued and engaged.

Discover how to deliver exclusive content that truly resonates—think behind-the-scenes access and in-depth tutorials that keep your members coming back for more. Plus, Jen highlights some of Memberful’s essential tools that can streamline your site management and allow you to focus on building meaningful relationships with your audience. You won’t want to miss this episode!

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The Secret to Generating Recurring Revenue with Bjork Ostrom

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Sep 19, 2024 in

Welcome to episode 480 of The Food Blogger Pro Podcast! This week, we’re excited to air the second episode of our mini-series with Memberful, in which Bjork discusses the ins and outs of membership sites and the power of recurring revenue.

Tired of chasing after millions of followers? In this week’s podcast, Bjork spills the beans on how you can build a thriving business with just a small but dedicated community. He discusses the power of recurring revenue and how that can translate into stability for your business. He also breaks down some key business metrics that can help you track your progress and make smart decisions.

Let’s face it: Building a sustainable business isn’t about getting everyone on board. It’s about finding your tribe and serving them really well. This episode is a must-listen if you’re looking to grow your business in a more sustainable way!

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A Common Problem with Food Blogs (and How to Fix It)

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Sep 10, 2024 in

Welcome to episode 478 of The Food Blogger Pro Podcast! This week, we’re launching the first episode of our three-episode mini-series with Memberful, in which our very own Bjork Ostrom talks about the power of community and memberships.

Let’s face it: most food bloggers are stuck in a rut when it comes to making money. They’re relying on one source of income (usually ads), and that’s a bit of a risky game. If Google or Pinterest decides to change their algorithms, your traffic and income could take a nosedive.

So, what’s the solution? Diversification! Instead of squeezing the same old orange, look for other juicy options. Affiliate marketing and sponsored content can be great ways to boost your income, but if you’re looking to bring in recurring income, you may want to consider membership sites. They let you build on what you’re already good at: creating awesome content and connecting with your audience. We hope you enjoy this episode — be sure to tune in to the second part of the mini-series next week!

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How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure Business

Emily @ FBP
by Emily @ FBP on Aug 13, 2024 in ,

Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers from What To Cook When You Don’t Feel Like Cooking.

Caroline Chambers is not (and does not identify as) a food blogger. But she does happen to write the #1 Food & Drink newsletter on Substack with one of the most loyal communities around (myself included!).

In this interview, Bjork and Caroline chat more about Caroline’s early days running her own catering business, how she transitioned into freelance recipe development, and then eventually took the leap into starting her Substack newsletter.

She shares her strategies for growing her following, converting subscribers to paid subscribers, providing value to her readers, and why she shares more than just food on her platforms. Oh, AND, she shares the details about her brand-new cookbook (What To Cook When You Don’t Feel Like Cooking).

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472: Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing for Business Growth with Cameron Crawley and Sarah Cobacho from plantbaes

Emily @ FBP
by Emily @ FBP on Jul 30, 2024 in

Welcome to episode 472 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cameron Crawley and Sarah Cobacho from plantbaes.

This is a super special episode of the podcast, as it is part 2 (of 3) of our Summer Membership Spotlight. As part of this special podcast series, we are sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast on the last Tuesday of the month.

This month we are excited to share an audio version of a Coaching Call! Every month, Bjork does a Coaching Call with a Food Blogger Pro member to go over three (or more!) questions that they have about their blog, social media, or business. This Coaching Call is with the delightful Cameron Crawley and Sarah Cobacho from plantbaes!

We’re so excited to share this Coaching Call with you and hope you’ll tune in next month for our last membership spotlight episode of the summer!

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469: How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Jul 9, 2024 in

Welcome to episode 469 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Collins from Meaningful Eats. 

Erin started her blog, Meaningful Eats, in 2012. Since then, she has self-published a cookbook (another one is coming out soon!), grown her site to 1 million monthly page views, and gained over 275,000 Instagram followers.

In this interview, Erin talks about how she achieves a work-life balance by delegating tasks and how being aware of her “zone of genius” allows her to focus on what she’s most passionate about. She also discusses how she committed to growing her Instagram following by honing in on her audience’s needs.

She self-published her cookbook “Gluten-Free Cookies, Brownies, and Bars” last fall and generated over $100,000 in revenue in the first nine months! It was great to hear about her process of self-publishing a cookbook. We can’t wait for you to dive in to hear more about her story!

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