Building Traffic and Growing Your Audience Podcasts

254: Leveraging Traffic – What You Can Do With More Website Traffic

Alexa @ FBP
by Alexa @ FBP on May 12, 2020 in
An image of a computer on a desk and the title of the 254th episode on the Food Blogger Pro Podcast, 'Leveraging Traffic.'

Welcome to episode 254 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the results that come from getting more traffic to your blog.

As bloggers, we all want more traffic, right? It’s one of the main goals we hear from bloggers who are looking to level-up their blog and their business, and it’s an important step if you want to build your blog into a profitable business.

But the benefits of more traffic far outweigh a higher number of pageviews; more traffic can impact your revenue, your email list, your content decisions, and more.

In today’s episode, Bjork will talk about five opportunities that you may see as you build your site traffic. Enjoy!

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253: Growth Hacking – How Yumna Jawad Got 2.2M Followers on Instagram and 200K Followers on TikTok

Alexa @ FBP
by Alexa @ FBP on May 5, 2020 in
An image of plants and the title of the 253rd episode on the Food Blogger Pro Podcast, 'Growth Hacking.'

Welcome to episode 253 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yumna Jawad from Feel Good Foodie about how she grew her social following.

In today’s episode, you’ll hear from Yumna from Feel Good Foodie. You may recognize the name because you may be one of her 2.2 million followers on Instagram or one of her 200,000 followers on TikTok.

As you can probably imagine, we’re talking all about growing your social media audience with Yumna today. She, more or less, has figured out the secret sauce to growing an audience on Instagram and on TikTok, and she’s sharing her strategies and tips for “growth hacking” during this episode.

It’s a really fun episode, and Yumna is just such a knowledgeable, hard-working blogger. We know you’ll have a ton of takeaways from this episode!

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252: Expert Check-In – What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020

Alexa @ FBP
by Alexa @ FBP on Apr 28, 2020 in ,
An image of a desk with a computer and a phone and the title of the 252nd episode on the Food Blogger Pro Podcast, 'Expert Check-In.'

Welcome to episode 252 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder, Danielle Liss, and Kate Ahl about traffic, sponsored content, and Pinterest strategies.

Today, Bjork is interviewing three of our Food Blogger Pro Experts. If you’re not a Food Blogger Pro member, or maybe you are a member and you’re not really sure what our experts do, they volunteer their time on the forum and during Live Q&As to help our members out with their trickiest questions. Our experts specialize in certain topics like SEO, affiliate marketing, social media, email marketing, and more, and that’s what they teach our members about on Food Blogger Pro.

So in today’s episode, you’ll hear from Andrew Wilder, who specializes in WordPress tech and traffic, Danielle Liss, who’s a lawyer and focuses on sponsored content and all-things legal, and then Kate Ahl, who is our Pinterest Expert. All three are here on the podcast talking about what you need to know about traffic, sponsored content, and Pinterest in 2020.

It’s safe to say that 2020 has gotten off to a unique start, so these areas of traffic, working with sponsors, and social media need to be approached in a different way. Traffic is up, sponsors are adjusting their strategies, and Pinterest has reported higher users than ever before.

Today’s episode will equip you with some of the strategies and confidence you need to navigate this year as a business owner and blogger.

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245: Feeling Stuck – What To Do When You Feel Like You’ve Done Everything with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Mar 10, 2020 in ,
An image of a spiral and the title of the 245th episode on the Food Blogger Pro Podcast, 'Feeling Stuck.'

Welcome to episode 245 of The Food Blogger Pro Podcast! This week on the podcast, Bjork reads an email we recently received and offers advice on how to overcome the feelings of feeling stuck.

Today’s podcast episode is actually one of our new favorites because it actually came together in less than a week.

We received an email from a fellow blogger last week, and in the email, she describes why she’s feeling a bit stuck. She’s optimizing her posts, she’s creating pictures for Pinterest, she’s focusing on email marketing, but her traffic isn’t where she wants it to be. She feels like there’s something that’s she’s missing – a key that will unlock her blog’s potential.

And that sounds familiar, right? “I’m doing all of these things…why am I not seeing results?”

So this episode is all about that – what to do when you feel like you’ve done everything.

You’ll hear this blogger’s anonymous email in its entirety in this episode, and I’m sure the sentiments that are shared in the email will sound really familiar to you. Then Bjork will offer some high-level advice and specific strategies that you can implement if you’re feeling stuck in a similar way.

It’s definitely a different kind of episode, but we hope you enjoy it!

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243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser

Alexa @ FBP
by Alexa @ FBP on Feb 25, 2020 in ,
An image of trophies and the title of the 243rd episode on the Food Blogger Pro Podcast, 'Best-in-Class Content.'

Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love.

We hear from a lot of bloggers who are interested in increasing their traffic. And while there’s a ton of information out there about this very topic, today’s podcast episode focuses on a refreshing way to understand search engines and SEO: you want to give the best possible answer to your readers and to search engines. Simple as that.

And that’s exactly what Ewen is here to discuss today.

From organizing content in a logical way that maximizes SEO benefits to understanding the nitty gritty of keyword research, you’ll learn a lot about website structure and optimizing content in this interview. Enjoy!

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242: Social Trends – Pinterest in 2020 with Kate Ahl

Alexa @ FBP
by Alexa @ FBP on Feb 18, 2020 in
An image of a phone with Pinterest pulled up on the screen and the title of the 242nd episode on the Food Blogger Pro Podcast, 'Social Trends.'

Welcome to episode 242 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl talks about using Pinterest in 2020.

Today marks Part 2 of our two-part series on social media in 2020. Last week we focused on Facebook and Instagram, and this week is all about Pinterest.

Pinterest can be a huge traffic-driver for food bloggers. In fact, it’s consistently in one of the top three spots of traffic drivers for food bloggers.

That said, Pinterest is constantly in pursuit of making the platform better for its users, so it changes quite a bit.

That’s why we’re excited to focus on the best practices for Pinterest in 2020 in today’s episode. Kate Ahl is here to give you her recommendations for finding what’s trending on Pinterest, pinning fresh content, writing awesome Pin descriptions, using promoted Pins, and more.

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241: Social Trends – Facebook and Instagram in 2020 with Abby Bayatpour

Alexa @ FBP
by Alexa @ FBP on Feb 11, 2020 in
An image of Instagram on a phone and the title of the 241st episode on the Food Blogger Pro Podcast, 'Social Trends.'

Welcome to episode 241 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Social Media Manager, Abby Bayatpour, about how food bloggers can be promoting their content on Facebook and Instagram this year.

Today’s new episode marks the start of a two-part series here on the podcast, and in this series, we’re focusing on social media in 2020 – i.e. what you, as a blogger, should be focusing on when it comes to promoting your content and your brand on social media this year.

We’re going to focus on Facebook, Instagram, and Pinterest during this series, and in today’s episode, our incredibly talented Social Media Manager, Abby, will be speaking about Facebook and Instagram trends for food bloggers.

If you’ve ever stared at a social media platform and thought, “What do I post today?”, we think this series will help you form your social strategy for the new year.

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236: Themes – Performance-Focused Designs with Bill Erickson

Alexa @ FBP
by Alexa @ FBP on Jan 7, 2020 in ,
An image of a computer screen and the title of the 236th episode on the Food Blogger Pro Podcast, 'Themes.'

Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog.

Bill is a WordPress developer, and he’s here today to chat about the impact your site’s design can have on performance and user experience.

Bill works with food blogs quite a bit (Pinch of Yum included), so you’ll really appreciate the advice he gives from a food blogging perspective. From figuring out what fonts to use to understanding how themes and design can impact site speed, this episode is packed with easy-to-understand tips and advice about design.

It’s a really cool interview, kind of different from our norm, but we hope you enjoy it and learn something if you’re pursuing a site redesign this year.

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231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie

Alexa @ FBP
by Alexa @ FBP on Dec 3, 2019 in ,
An image of a person using a laptop and the title of the 231st episode on the Food Blogger Pro Podcast, 'A Better Experience.'

Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites.

If you’ve been around the food blogging industry for the past few years, you’ve probably heard the word “engagement” more than any other metric. And that’s because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers.

And that’s why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers’ sites. And if you’ve visited our sister site, Pinch of Yum, lately, chances are you’ve seen Slickstream in action. Heck, you might have even used Slickstream without even knowing.

This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy!

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229: Email Marketing – Strategies for Bloggers with Allea Grummert

Alexa @ FBP
by Alexa @ FBP on Nov 19, 2019 in , ,
An image of a computer and a camera and the title of the 229th episode on the Food Blogger Pro Podcast, 'Email Marketing.'

Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.

What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out?

Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.

We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea!

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