Building Traffic and Growing Your Audience Archives

210: Pinch of Yum’s Instagram Playbook with Lindsay Ostrom

by Alexa @ FBP on Jul 9, 2019 in Building Traffic and Growing Your Audience, Food Blogger Stories

An image of Lindsay Ostrom and the title of her episode on the Food Blogger Pro Podcast, 'Pinch of Yum’s Instagram Playbook.'

Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook.

We have some exciting news for ya today – we’re holding a brand new, free, and virtual event next week called “Our Instagram Playbook.” During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers.

This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more.

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202: WP Tasty – Our Early Stage Strategy for Building Traffic and Marketing with Bjork Ostrom

by Alexa @ FBP on May 14, 2019 in Building Traffic and Growing Your Audience

An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, '202: WP Tasty - Our Early Stage Strategy for Building Traffic and Marketing with Bjork Ostrom.'

Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty’s traffic and marketing strategy.

We’re so excited for this episode because it marks the start of our four-part series, “Projects.”

Today’s episode focuses on WP Tasty, our sister site for WordPress plugins for food bloggers. One of the words that you’ll hear Bjork say a few times throughout this episode is the word “intentional,” and it’s at the core of the strategies that we’re sharing today.

We encourage you to take some of the strategies you’ll hear today and see if you can apply them to your own blog or business in an intentional way!

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201: Email Marketing for Bloggers with Matt Molen

by Alexa @ FBP on May 7, 2019 in Building Traffic and Growing Your Audience, Monetizing an Online Food Business

An image of Matt Molen and the title of his episode on the Food Blogger Pro Podcast, 'Email Marketing for Bloggers.'

Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy.

Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing.

It’s easy to just set up an rss-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it.

But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list.

It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening.

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197: Making Sense of Your Website Analytics with Jeff Sauer

by Alexa @ FBP on Apr 10, 2019 in Building Traffic and Growing Your Audience, Food Blog SEO

An image of Jeff Sauer and the title of his episode on the Food Blogger Pro Podcast, 'Making Sense of Your Analytics.'

Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data.

We’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he’s here today to continue that awesome conversation.

Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses.

You’ll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you’re analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers.

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194: Making Great Content with Sam Adler

by Alexa @ FBP on Mar 19, 2019 in Building Traffic and Growing Your Audience, Food Blogger Stories, Food Photography

An image of Sam Adler and the title of her episode on the Food Blogger Pro Podcast, 'Making Great Content.'

Welcome to episode 194 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sam Adler from Frosting and Fettuccine about the importance of creating quality content.

Sam knows quality content. Whether she’s publishing on her blog or on her Saveur Blog Award-winning Instagram account, she’s constantly on the quest for creating the highest-quality content she can.

That’s what she’s here to chat about today. You’ll learn about her approach to photography and color, her background in cooking, and what it was like to be nominated (and eventually WIN!) a Saveur Blog Award. Enjoy!

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193: Doing Less to Accomplish More with Nora Schlesinger

by Alexa @ FBP on Mar 12, 2019 in Building Traffic and Growing Your Audience, Food Blog SEO, Food Blogger Stories, Running an Online Business

An image of Nora Schlesinger and the title of her episode on the Food Blogger Pro Podcast, 'Doing Less to Accomplish More.'

Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog.

Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she’s learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to.

This interview focuses around the ideas of prioritizing your work and working smarter. It’s a fantastic interview, and you’ll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her.

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191: Building a Better Bio with Ryan Walker

by Alexa @ FBP on Feb 26, 2019 in Building Traffic and Growing Your Audience

An image of Ryan Walker and the title of his episode on the Food Blogger Pro Podcast, 'Building a Better Bio.'

Welcome to episode 191 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ryan Walker from Link in Profile and Tap Bio.

If you’ve spent any time on Instagram, chances are that you’ve seen the words “Link in Profile” and / or “Tap Bio” before.

Link in Profile and Tap Bio are Instagram bio tools that help send your followers to your blog content. Ryan Walker, the founder of these two companies is here today to chat about these tools and how they can help you with your Instagram strategy.

He shares his tips for Instagram success, his advice for building a product or website, how to know when you should invest in your business, and so much more.

Enjoy!

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190: Push Notifications for Bloggers with Josh Wetzel

by Alexa @ FBP on Feb 19, 2019 in Building Traffic and Growing Your Audience, Tech Tips for Food Bloggers

Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog.

Chances are that you’ve seen a prompt on a blog that says something like, “Do you want to opt-in to browser notifications?” Pinch of Yum might be one of them!

Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site.

Josh Wetzel, OneSignal’s Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website.

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182: FBP Rewind: How Finding a Niche Transformed a Business with Meggan Hill

by Alexa @ FBP on Dec 25, 2018 in Building Traffic and Growing Your Audience, Food Blogger Stories

Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.

Today we’re rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill.

Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that’s exactly what Meggan talks about in this interview.

You’ll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode!

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180: Establishing Your Expertise with Jeff Coyle

by Alexa @ FBP on Dec 11, 2018 in Building Traffic and Growing Your Audience, Food Blog SEO, Tech Tips for Food Bloggers

Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

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