Building Traffic and Growing Your Audience Podcasts

182: FBP Rewind: How Finding a Niche Transformed a Business with Meggan Hill

Alexa @ FBP
by Alexa @ FBP on Dec 25, 2018 in ,

Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.

Today we’re rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill.

Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that’s exactly what Meggan talks about in this interview.

You’ll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode!

Keep Reading

180: Establishing Your Expertise with Jeff Coyle

Alexa @ FBP
by Alexa @ FBP on Dec 11, 2018 in , ,

Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

Keep Reading

172: Dreaming Big with Olena Osipov

Alexa @ FBP
by Alexa @ FBP on Oct 16, 2018 in , ,

Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog.

Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time.

Olena is living the dream, and she talks all about how she did it in this episode!

Keep Reading

166: Answering Your Questions about Pinterest with Kate Ahl

Alexa @ FBP
by Alexa @ FBP on Sep 4, 2018 in

Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Pinterest Traffic Bootcamp.

Pinterest is a complex social media that requires time and a solid strategy to see success.

That’s exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more.

We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic.

After listening to this episode, you’ll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy!

Keep Reading

160: A Sneak Peek into an FBP Live Q&A with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jul 24, 2018 in , , , ,

Welcome to episode 160 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing a recording from our most recent Live Q&A on Food Blogger Pro.

You are getting a sneak peek into one of our favorite perks that comes with a Food Blogger Pro membership: Live Q&As!

We hold a Live Q&A for our members every month, and they’re a chance for our members to get answers to their toughest blogging questions…live.

Our Q&As are the perfect opportunity to invite our experts to chat about a specific topic, but they’re also great for picking Bjork and Lindsay’s brains.

This month’s Q&A was an “Ask Bjork Anything,” and Bjork answered our members’ questions about email lists, photography, monetization strategies, and more. Enjoy this sneak peek into Food Blogger Pro Live Q&As!

Keep Reading

158: How to Grow Your Instagram Following to 100k with Lise Ode

Alexa @ FBP
by Alexa @ FBP on Jul 10, 2018 in ,

Welcome to episode 158 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Lise Ode from Mom Loves Baking about growing her Instagram following.

Growing your social media following sometimes feels like an impossible goal, but Lise has figured out the trick to quickly and authentically grow her Instagram following.

Her Instagram account, @momlovesbaking, now has 100K followers. And that’s after having just a few thousand followers a few months ago.

Lise will talk about the course that helped skyrocket her Instagram following, how she improved her photography skills, and the story behind her first post to ever go viral. If you’re looking for ways to increase engagement and growth on your Instagram account, you’ll learn a lot from this episode!

Keep Reading

157: More Clicks, Subscribers, and Sales with Pinterest with Kate Ahl

Alexa @ FBP
by Alexa @ FBP on Jul 3, 2018 in

Welcome to episode 157 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Kate Ahl from Simple Pin Media about treating Pinterest as a long-term game and generating conversions.

Sharing your content on Pinterest is almost like being in a relationship.

You have to show your commitment by giving it attention every single day. You need to completely understand your audience and give it what it needs. You need to face your challenges head-on in the hopes of creating a thriving, flourishing, and active connection.

If it sounds like a lot, it is. But Kate is here help. She’s chatting about prioritizing your Pinterest efforts for maximum clicks, subscribers, and sales. You can grow your blog and business with Pinterest, and this episode will teach you how.

Keep Reading

149: How to Get Your Content to Stand Out on Pinterest with Yuka Ohishi

Alexa @ FBP
by Alexa @ FBP on May 8, 2018 in

Welcome to episode 149 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Yuka Ohishi about optimizing your posts for Pinterest.

Pinterest can be one of the biggest sources of traffic for food bloggers, so it’s important to optimize your posts, descriptions, and photos for Pinterest success.

That’s why Yuka is here today. She has worked at Pinterest for a few years, and she knows the ins and outs of the platform. She’ll answer some of our members’ most common Pinterest questions like how big your pins should be, how hashtags work, how to optimize Pinterest descriptions, and so much more.

If you’re looking for ways to improve your Pinterest efforts, this episode is for you!

Keep Reading

143: 2 Million Page Views in 2 Years with Jessica Beacom and Stacie Hassing

Alexa @ FBP
by Alexa @ FBP on Mar 27, 2018 in ,

Welcome to episode 143 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jessica and Stacie from The Real Food Dietitians about growing their blog to have over 2 million page views per month.

Jessica and Stacie’s story is impressive; not only do they operate their business from two different states, they’ve grown their audience to over two million page views per month in just two years!

They’re here today to share the story of how they started their business together and why they ended up shifting their focus. They also will chat about why connection has been such an important part of growing their business and how they’re using Facebook to cultivate that connection. You’ll love hearing about how they’ve learned to thrive as the bloggers behind The Real Food Dietitians.

Keep Reading

136: Optimizing for Search Results on Google and Pinterest with Raquel Smith

Alexa @ FBP
by Alexa @ FBP on Feb 6, 2018 in , ,

Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest.

Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they’re common doesn’t mean they’re easy to understand.

If SEO talk is enough to make your head spin, you’re not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty’s two WordPress plugins, Tasty Recipes and Tasty Pins, and you’ll learn how these plugins can have a major impact on your recipes.

Keep Reading