079: How Finding a Unique Niche Led to YouTube Success with Lauren Toyota from Hot For Food

Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.

When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?

While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked – she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.

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074: How to Use Your DSLR Camera to Make Awesome Videos with Caleb Pike from DSLR Video Shooter

Welcome to episode 74 of the Food Blogger Pro podcast! This week, Bjork chats with Caleb Pike from DSLR Video Shooter about how you can use your DSLR camera to make great food videos.

By now, it’s pretty apparent how powerful food videos can be for a brand. They’re awesome! However, there are a lot of technical things to know when it comes to using your DSLR camera as a video camera.

Caleb Pike has made his name by helping people learn how to use their DSLR cameras for shooting video. In this episode, he not only talks about important settings you need to pay attention to, but he also talks about how to make sure none of your video ever gets accidentally deleted.

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071: Finding your Raving Fans through Facebook Live with Amanda Rettke from I Am Baker

Welcome to episode 71 of the Food Blogger Pro podcast! This week, Bjork interviews Amanda Rettke from I Am Baker about her success with Facebook Live and how it has helped connect her with her audience.

They say you only need 1,000 raving fans to create a successful business. Just 1,000! However, raving fans can be hard to come by. Where do you get them? How do you know they love you and the work you are doing?

Amanda struggled with this a bit for the first few years she was in business. She knew she had great fans, but she didn’t feel like she really connected with them. And then she decided to try Facebook Live. Her raving fans loved being able to see and interact with her live, and she loved being able to connect with them. Facebook Live has been the experience Amanda needed to feel connected with her readers, and today she is here to tell us how she did it.

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069: Building a Brand on National TV with Jocelyn Delk Adams from Grandbaby Cakes

Welcome to episode 69 of the Food Blogger Pro podcast! This week, Bjork chats with Jocelyn Delk Adams from Grandbaby Cakes about growing her audience and building her brand by way of National TV.

If you’ve ever dreamed of being a TV star, starting a food blog probably wasn’t your first idea for how to get there. However, for Jocelyn Delk Adams of the popular blog Grandbaby Cakes, her food blog was just the ticket she needed.

Jocelyn started her TV career with her local TV channels, then slowly moved up to the big networks. She’s now been seen on National shows such as Rachel Ray and the Today Show. She loves where her experiences have taken her and attributes much of her blog’s success to her effort to get her blog in front of new faces via TV appearances.

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066: Tools, Tricks, & Techniques for Making Recipe Videos with Alana and Lindsay from Pinch of Yum

Welcome to episode 66 of the Food Blogger Pro podcast! In this episode, Bjork talks with Alana Woolley and Lindsay Ostrom about creating awesome recipe videos for Pinch of Yum.

We’ve all heard it: video is the new thing. If you want to grow an audience quickly, if you want to be extremely helpful to your readers, if you want to take advantage of sopnsored content opportunities galore… get into video.

But.. how?? It can seem so daunting to get started with. There’s all the equipment you (think you) need, the amount of time it takes, the pressure to make perfect videos… So many things!

Fortunately, our guests today have a lot of experience creating recipe videos, and they’re here to make it a bit easier for you. Please welcome: Alana Wooley & Lindsay Ostrom from Pinch of Yum!

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050: The Secret to Engaging Video with Tim Schmoyer from VideoCreators.com

Welcome to episode 50 of the Food Blogger Pro podcast! In this episode, Bjork talks all things video with Tim Schmoyer from VideoCreators.com.

We’ve all heard it recently: video is the new thing. Get into video. Video is key. Okay, okay. We get it. We need to get into video.

But once we make that commitment and dive right in, how do we get people to watch it? And beyond that, how do we get them to keep watching it?

Keeping viewers engaged with your video is extremely important. The longer they watch your video, the more interested they are in your content, and the more positive signals they send to YouTube (or wherever you upload).

Tim Schmoyer, founder of VideoCreators.com and long-time successful YouTube Vlogger, is here today to share his secrets to creating engaging videos that your viewers just can’t peel their eyes away from.

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030: Blogging for the Long Term with Nick Evans from Macheesmo

Welcome to episode 30 of the Food Blogger Pro podcast! This week, Bjork interviews a member of the Food Blogger Pro community, Nick Evans from Macheesmo!

Many of you listening to this podcast right now know Nick Evans from the Food Blogger Pro community forums. Nick is always a voice of inspiration, motivation, and encouragement to other members on the forum.

What you might not know is that Nick has been doing this blogging thing for quite a long time – 8 years to be exact! And in this interview, he shares some really great realistic tips for maintaining a blog over the long term.

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Celebrity Chefs and Award-Winning Video with Jamie and Saukok Tiampo from See Food Media – FBP014

Hello hello! Another week, another episode. #stoked!

This week, Bjork interviews husband and wife team Jamie and Saukok Tieampo from New York’s SeeFood Media.

Jamie and Saukok didn’t always work in the food industry, but they’ve made quite the splash since they’ve arrived. SeeFood Media has become the go-to food video production studio in New York and beyond – they’ve filmed personalities from Bobby Flay to Kelly Senyei.

Through their work in the food video industry, Jamie and Saukok have really boiled it down to what makes a great cooking video – and they’re here to share their secrets with you!

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Working with Brands on YouTube with Beth Le Manach from Entertaining with Beth – FBP010

Welcome back to the Food Blogger Pro podcast! Today’s episode features Beth Le Manach from the YouTube cooking channel Entertaining with Beth.

We had our first YouTube-centric interview a few weeks ago with Chris and Hilah of Hilah Cooking. While that interview covered more of the actual video topics, today’s talk with Beth Le Manach gets into the other stuff – how to work with brands, what multi-channel networks are, and finding your "value" on YouTube.

This episode is sucha a great listen for those interested in YouTube, but might be a little bogged down in the details. Beth helps clear the murky water that is YouTube and gives some great advice for those looking to jump in.

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Building a YouTube Cooking Channel to 250k subscribers with Hilah & Chris from Hilah Cooking -FBP006

For this episode of the Food Blogger Pro podcast, we’re taking with Hilah Johnson and Chris Sharpe from the YouTube channel and food blog Hilah Cooking.

Hilah and Chris did not get started in video with their cooking channel. It all started, in fact, with a "post-apocalyptic horror comedy" film they did together – which ultimately took a dive and failed.

But just a few years later, Chris and Hilah are a very successful and popular team in the Youtube video industry. They joined Bjork on the Food Blogger Pro podcast to talk all about their journey to YouTube success.

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