Food Writing Podcasts

How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure Business

Emily @ FBP
by Emily @ FBP on Aug 13, 2024 in ,

Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers from What To Cook When You Don’t Feel Like Cooking.

Caroline Chambers is not (and does not identify as) a food blogger. But she does happen to write the #1 Food & Drink newsletter on Substack with one of the most loyal communities around (myself included!).

In this interview, Bjork and Caroline chat more about Caroline’s early days running her own catering business, how she transitioned into freelance recipe development, and then eventually took the leap into starting her Substack newsletter.

She shares her strategies for growing her following, converting subscribers to paid subscribers, providing value to her readers, and why she shares more than just food on her platforms. Oh, AND, she shares the details about her brand-new cookbook (What To Cook When You Don’t Feel Like Cooking).

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443: Why David Lebovitz Switched from Blogging to Substack

Emily @ FBP
by Emily @ FBP on Jan 9, 2024 in

Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz.

David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business.

In this interview, Bjork and David chat about David’s recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter.

We are big fans of David (and his sense of humor!) and know you’ll love this episode.

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425: Thriving within a Niche and Creating Your Dream Job with Amy Palanjian from Yummy Toddler Food

Emily @ FBP
by Emily @ FBP on Sep 5, 2023 in ,

Welcome to episode 425 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Palanjian.

Amy Palanjian first started her blog, Yummy Toddler Food, in 2014. Since then, she has been incredibly intentional about every aspect of her business, from her content strategy and becoming an authority in her niche, to diversifying income streams and email marketing.

In this interview, Bjork and Amy chat about all of these aspects of her business, and how she has worked to create a role for herself at Yummy Toddler Food that looks as close as possible to her dream job.

It’s a must-listen episode for anyone thinking about picking a niche, and how to grow your business within that niche.

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420: ChatGPT, Substack, and the Changing Landscape of Food Writing with Dianne Jacob

Emily @ FBP
by Emily @ FBP on Aug 1, 2023 in ,

Welcome to episode 420 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob.

Dianne Jacob has been an expert in the food writing space for twenty years (she literally wrote the book on it!). We were happy to welcome her back to the podcast to chat about the changing landscape of food writing.

In this interview, Bjork and Dianne discuss how AI might alter the food blogging space, and how food bloggers can best position themselves to adapt to these changes. Dianne also shares more about her Substack newsletter, and why she prefers writing for her Substack newsletter to blogging.

Both Bjork and Dianne have been in the food writing space for decades now, and it’s fascinating to hear them discuss what they think the future of food blogging might look like. Don’t miss this episode!

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415: How and Why To Self-Publish a Cookbook with Matt Briel from Lulu

Emily @ FBP
by Emily @ FBP on Jun 27, 2023 in ,

Welcome to episode 415 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Briel from Lulu.

Have you ever dreamed of writing a cookbook? Are you intimidated by the process of finding a publisher? Or are you just curious why a food blogger might want to write a cookbook? If you answered yes to any of those questions, this podcast episode is for you!

Matt Briel is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, a print-on-demand, self-publishing, and distribution platform.

Bjork and Matt chat about the differences between traditional publishing and self-publishing, why you might want to consider self-publishing a cookbook, and how to be successful when self-publishing content. It’s a super informative episode that will give you a lot to think about when it comes to cookbooks!

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391: Behind the Scenes of the Cookbook Publishing Process with Sally Ekus

Leslie Jeon
by Leslie Jeon on Jan 10, 2023 in
A row of cookbooks and the title of Sally Ekus's episode on the Food Blogger Pro Podcast, 'Cookbook Publishing Process'

Welcome to episode 391 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Ekus from The Ekus Group about what the cookbook publishing process looks like.

As food bloggers and food creators, many of us dream about writing our own cookbooks one day. But what does it take to get a cookbook deal, and what does the cookbook publishing process actually look like?

That’s what we’re chatting about in this interview with Sally Ekus! She’s a literary agent at The Ekus Group and has brokered over 300 book deals with top publishers across the country.

In this episode, you’ll learn what she does as a literary agent, what steps are involved in the cookbook publishing process, how to set yourself up for success to potentially write a cookbook in the future, and more.

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381: Developing Foolproof Recipes with Katie Webster

Alexa @ FBP
by Alexa @ FBP on Nov 1, 2022 in ,
iAn image of recipe ingredients and the title of Katie Webster's episode on the Food Blogger Pro Podcast, 'Developing Foolproof Recipes.'

Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

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375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack

Leslie Jeon
by Leslie Jeon on Sep 20, 2022 in , ,
Two people holding hands and the title of Yvette Marquez-Sharpnack's episode on the Food Blogger Pro Podcast, 'From Blogger to Cookbook Author (Part 2).'

Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series.

Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And in this final installment of this series, we’re chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she’s currently working on a third. Suffice it to say she knows a thing or two about the cookbook process!

In this episode, you’ll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode!

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374: From Blogger to Cookbook Author – How Adrianna Adarme Sold 110,000 Copies of Her Cookbook

Leslie Jeon
by Leslie Jeon on Sep 13, 2022 in , ,
A person reading a cookbook and the title of Adrianna Adarme's episode on the Food Blogger Pro Podcast, 'From Blogger to Cookbook Author (Part 1).'

Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series.

We’re excited to officially launch a two-part series called From Blogger to Cookbook Author! In this series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And today, we’re kicking things off with Adrianna Adarme! Since launching her blog in 2011, she has published two cookbooks, and her second cookbook has sold over 110,000 copies.

You’ll hear how she got both her cookbook deals, how much her advances were for her cookbooks, how royalties work, and more. If you’ve ever dreamed of writing a cookbook, we know you’ll have a lot of takeaways from this episode!

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369: Developing Your Voice and Connecting With Your Readers When Writing with Jessica Holmes

Leslie Jeon
by Leslie Jeon on Aug 9, 2022 in
A person writing in a journal and the title of Jessica Holmes' episode on the Food Blogger Pro Podcast, 'Developing Your Voice.'

Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing.

From recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that’s what we’re chatting about today with Jess!

Before becoming a full-time blogger, Jess worked as a copywriter, and she’s sharing all of her best writing advice in this episode. You’ll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more.

If you’re looking to level up your writing and connect with your readers on a deeper level, you won’t want to miss this episode!

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