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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

427: Why Diversifying Your Website Traffic Matters with Arman Liew from The Big Man’s World

Emily @ FBP
by Emily @ FBP on Sep 19, 2023 in

Welcome to episode 427 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arman Liew from The Big Man’s World.

Arman has been blogging for almost ten years now and has a really fresh perspective on everything from sponsored content to social media.

He is really honest about some of the struggles he’s faced with blogging over the years (fickle algorithms, anyone?) and how those have led to a very strategic and intentional approach to his site nowadays.

Arman also shares more about what it’s like to be a food blogger in Australia, and why he’s chosen to prioritize an American audience with his content. It’s a really entertaining and thought-provoking interview — don’t miss it!

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426: Social Media Deep Dive: Threads, X, and AI with Andrea Balogun

Emily @ FBP
by Emily @ FBP on Sep 12, 2023 in

Welcome to episode 426 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design.

Social media is constantly changing — new algorithms, new platforms, new trends. It’s hard to keep up and it’s easy to get overwhelmed. But luckily we have Andrea Balogun to help walk us through it all!

Andrea’s back on the podcast to talk about the hot topics in social media right now. She explains more about the Threads app and why food creators might consider adding it to their social media strategy. Andrea also imparts her wisdom around crafting a social media strategy and being intentional about how you create content for social media to avoid burnout.

Andrea and Bjork also chat about new tools and AI in the social media space and how to incorporate them into your workflow. If you’re on social media as a content creator, this is a must-listen!

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425: Thriving within a Niche and Creating Your Dream Job with Amy Palanjian from Yummy Toddler Food

Emily @ FBP
by Emily @ FBP on Sep 5, 2023 in ,

Welcome to episode 425 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Palanjian.

Amy Palanjian first started her blog, Yummy Toddler Food, in 2014. Since then, she has been incredibly intentional about every aspect of her business, from her content strategy and becoming an authority in her niche, to diversifying income streams and email marketing.

In this interview, Bjork and Amy chat about all of these aspects of her business, and how she has worked to create a role for herself at Yummy Toddler Food that looks as close as possible to her dream job.

It’s a must-listen episode for anyone thinking about picking a niche, and how to grow your business within that niche.

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424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive

Emily @ FBP
by Emily @ FBP on Aug 29, 2023 in ,

Welcome to episode 424 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

It’s hard to keep up with AI, as the technology, legislation, and our understanding of it, are rapidly evolving. As content creators, it’s imperative that we stay as informed as possible to understand how AI will alter the future of food blogging, and what we need to do now to stay ahead of these changes.

And that’s why Paul Bannister is back on the podcast this week! Bjork and Paul discuss how AI tools are currently using existing content, like recipes from food blogs, and how online search might change in the coming years.

They share actionable steps you can take to protect your content, and how you might want to change your content and business strategy in a world of AI. This episode is a must-listen for anyone in the content creation space.

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423: How Liz and Lauren Allen Built a Food Blog with 11 Million Monthly Pageviews

Emily @ FBP
by Emily @ FBP on Aug 22, 2023 in ,

Welcome to episode 423 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren and Liz Allen from Tastes Better from Scratch.

Twin sisters Liz and Lauren Allen started Tastes Better from Scratch in 2009 and have been working together on the blog ever since. They are incredibly strategic about every aspect of their business, from hiring and content creation to data privacy and goal setting.

In this interview, Bjork chats with Liz and Lauren about how they’ve expanded their business over the years and worked to maintain the huge growth they saw in 2020 that skyrocketed their pageviews from 5 to 11 million per month.

They are also open and honest about their plans for the future of Tastes Better from Scratch in a world with AI and changing data privacy laws. If you’re looking for new ways to think about growing your business while leaning into your strengths, you won’t want to miss this episode!

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422: Why Success as a Food Blogger Isn’t Linear with Liz and Paul Madsen from Zardyplants

Emily @ FBP
by Emily @ FBP on Aug 15, 2023 in ,

Welcome to episode 422 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz and Paul Madsen from Zardyplants.

Liz and Paul Madsen started Zardyplants in 2018 as a way to share their favorite plant-based comfort food recipes with readers. Over the last five years, they’ve worked together to grow the site (and Paul now works full-time for their business)!

Liz and Paul share more about the early days of Zardyplants, and how their processes and business have changed over the years. They have really practical advice about the importance of reinvesting in your business, being strategic around the types of recipes you create, and what to prioritize as a beginner blogger.

This is a particularly valuable episode for beginner bloggers but is also a great listen for any content creator trying to define what success looks like for you and your brand.

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421: Scaling Three Food Blogs and Tips for Hiring a Virtual Assistant with Cheryl Malik

Emily @ FBP
by Emily @ FBP on Aug 8, 2023 in ,

Welcome to episode 421 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cheryl Malik from 40Aprons.

Cheryl first started food blogging in 2009, and now runs three different food blogs, in addition to an agency that matches food bloggers with virtual assistants.

In this interview, Bjork and Cheryl chat about growing and diversifying her business over the years and how she manages her time efficiently while managing all of her different businesses.

She also shares recommendations for hiring team members, and how to effectively onboard new team members. It’s a really practical episode that will give you lots of advice for thinking strategically about growing your team and your business.

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420: ChatGPT, Substack, and the Changing Landscape of Food Writing with Dianne Jacob

Emily @ FBP
by Emily @ FBP on Aug 1, 2023 in ,

Welcome to episode 420 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob.

Dianne Jacob has been an expert in the food writing space for twenty years (she literally wrote the book on it!). We were happy to welcome her back to the podcast to chat about the changing landscape of food writing.

In this interview, Bjork and Dianne discuss how AI might alter the food blogging space, and how food bloggers can best position themselves to adapt to these changes. Dianne also shares more about her Substack newsletter, and why she prefers writing for her Substack newsletter to blogging.

Both Bjork and Dianne have been in the food writing space for decades now, and it’s fascinating to hear them discuss what they think the future of food blogging might look like. Don’t miss this episode!

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419: Balancing Life, SEO, and Income Streams Over 14 Years of Food Blogging with Anne Mauney

Emily @ FBP
by Emily @ FBP on Jul 25, 2023 in ,

Welcome to episode 419 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anne Mauney from fANNEtastic Food.

Anne Mauney has been running her blog for over 14 years now and, as you might imagine, her life has changed considerably during that time. Since starting her blog, Anne has become a Registered Dietitian with a Masters in Public Health, has gotten married, and had two children.

In addition to all of those big life changes, she has witnessed the rise of social media and SEO, and seen the huge changes in the food blogging landscape. In this candid conversation, Bjork and Anne chat about navigating life and blog changes and balancing parenthood with running a business.

Anne shares more about her changing income streams over the years, and why outsourcing certain tasks that don’t bring her joy has allowed her to continue blogging after all these years. It’s a super valuable episode no matter where you are in your blogging journey!

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418: Navigating the Changing Landscape of Technology in Food Blogging with Lauren Gray

Emily @ FBP
by Emily @ FBP on Jul 18, 2023 in

Welcome to episode 418 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren Gray from Once Coupled.

Lauren is the Founder and Director of Development at Once Coupled, a small development agency that works with food bloggers and other online publishers. She also happens to be the Web Development Expert here at Food Blogger Pro and is truly an expert on all things themes, plugins, and WordPress.

And that’s exactly what Bjork and Lauren are chatting about in today’s podcast episode! They cover a lot of ground, from Site Editor and Block Editor to custom themes and technical debt.

If you’re curious about making changes to your website, updating your theme, or looking to add specific functionalities to your site, this is an interview you won’t want to miss!

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