Leveraging Reddit as a Traffic Source

Welcome to episode 477 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media. 

In this episode, Bjork sits down with Ewen Finser to discuss the evolving landscape of digital content creation. With algorithm changes impacting traffic, Ewen emphasizes the importance of diversifying your audience reach beyond Google. He shares insights on building a strong presence on Reddit, while also highlighting the power of community-building as a cornerstone for long-term success.

Ewen also delves into the art of platform-specific content creation. He explains how understanding and catering to the unique preferences of each platform is essential for maximizing your impact. Get ready to gain valuable insights into expanding your online reach and building a sustainable digital business!

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Advanced SEO Q&A with Casey Markee

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Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse.

This is the third and final episode of our Summer Membership Spotlight, in which we have been sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast.

We are finishing the series with a replay of our Advanced SEO Live Q&A with Casey Markee! Food Blogger Pro members submitted many questions all about SEO — Helpful Content Updates, SEO best practices, topic clusters, AI, and more!

We hope you learn a lot from this Q&A (we always do!) and that you enjoyed this special series on the podcast.

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Grow Your Email List and Connect with Your Audience with Allea Grummert

Welcome to episode 475 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett. 

Email marketing expert Allea Grummert founded her agency, Duett, in 2018 with the goal of helping content creators improve their email marketing. She’s been an invaluable resource for the Food Blogger Pro and Pinch of Yum teams and is also an industry expert in the Food Blogger Pro community, so you may have seen her around the forum!

In this episode, Allea spills the tea on growing your email list and building deeper connections with your audience. She’ll also talk about why email is a must-have for content creators and how to turn it into a profitable asset. From crafting irresistible welcome sequences to landing brand sponsorships, Allea shares her proven strategies for email success. Get ready to level up your email game!

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How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure Business

Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers from What To Cook When You Don’t Feel Like Cooking.

Caroline Chambers is not (and does not identify as) a food blogger. But she does happen to write the #1 Food & Drink newsletter on Substack with one of the most loyal communities around (myself included!).

In this interview, Bjork and Caroline chat more about Caroline’s early days running her own catering business, how she transitioned into freelance recipe development, and then eventually took the leap into starting her Substack newsletter.

She shares her strategies for growing her following, converting subscribers to paid subscribers, providing value to her readers, and why she shares more than just food on her platforms. Oh, AND, she shares the details about her brand-new cookbook (What To Cook When You Don’t Feel Like Cooking).

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Future-Proofing Your Content with Andrew Wilder and Colin Devroe

Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress. 

We were so thrilled to have Bjork sit down with Andrew Wilder and Colin Devroe for this episode! Andrew is the CEO of NerdPress and one of our Food Blogger Pro experts, so you may have seen him around the forum breaking down all things WordPress for our members! Colin Devroe is also on the NerdPress team—he’s a Senior Product Manager currently working on SaveThis and Hubbub, NerdPress’s very own social sharing plugin (previously Grow Social Pro and Social Pug before that).

This episode has been an affirmation for us all that to keep your content flourishing, you’ll want to dig deep to build a community and form lasting relationships with your readers. We hope you enjoy the episode as much as we did!

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472: Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing for Business Growth with Cameron Crawley and Sarah Cobacho from plantbaes

Welcome to episode 472 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cameron Crawley and Sarah Cobacho from plantbaes.

This is a super special episode of the podcast, as it is part 2 (of 3) of our Summer Membership Spotlight. As part of this special podcast series, we are sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast on the last Tuesday of the month.

This month we are excited to share an audio version of a Coaching Call! Every month, Bjork does a Coaching Call with a Food Blogger Pro member to go over three (or more!) questions that they have about their blog, social media, or business. This Coaching Call is with the delightful Cameron Crawley and Sarah Cobacho from plantbaes!

We’re so excited to share this Coaching Call with you and hope you’ll tune in next month for our last membership spotlight episode of the summer!

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471: Unlocking Success through Strategic Goal-Planning, Partnerships, and Providing Services with Matthew Gartland

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Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Gartland from SPI Media. 

Matthew Gartland is the CEO of SPI Media. The SPI (aka Smart Passive Income) Media community is full of online entrepreneurs who have come together to build their online businesses through SPI’s wealth of educational content, community-building opportunities, and training experiences.

In this interview, Matthew shares the story behind his own entrepreneurial journey, which led him to start SPI Media along with Pat Flynn. They also talk about the benefits of offering services and leaning into the skills you already have, and how you can solve real-life problems by doing so. They round out the interview by discussing the importance of strategic goal-planning, the power of community, and how building partnerships earlier in your career can help to not only build an audience but to sell to them.

Whether you’re just starting out or years into your business venture, we think this will be a really insightful episode and hope you enjoy it!

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470: How Working as Ina Garten’s Assistant Kicked Off Lidey Heuck’s Career as a Food Creator and Cookbook Author

Welcome to episode 470 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lidey Heuck.

Lidey’s first job out of college was as Ina Garten’s assistant — yes, you read that right! After 7 years working as part of the Barefoot Contessa team, Lidey has gone on to grow her own business as a food creator. She is a recipe contributor to New York Times Cooking, runs her own food blog, and recently published her first cookbook, Cooking in Real Life.

In this interview, she shares more about her experience working at Barefoot Contessa, how she balances creating content for different platforms, what it’s like to contribute to NYT Cooking, why she might want to open a brick-and-mortar shop, and so much more.

This is an enjoyable listen that will get you thinking about the many different routes a career path as a food creator can take. Hope you enjoy this fun episode as much as we did!

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469: How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook

Welcome to episode 469 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Collins from Meaningful Eats. 

Erin started her blog, Meaningful Eats, in 2012. Since then, she has self-published a cookbook (another one is coming out soon!), grown her site to 1 million monthly page views, and gained over 275,000 Instagram followers.

In this interview, Erin talks about how she achieves a work-life balance by delegating tasks and how being aware of her “zone of genius” allows her to focus on what she’s most passionate about. She also discusses how she committed to growing her Instagram following by honing in on her audience’s needs.

She self-published her cookbook “Gluten-Free Cookies, Brownies, and Bars” last fall and generated over $100,000 in revenue in the first nine months! It was great to hear about her process of self-publishing a cookbook. We can’t wait for you to dive in to hear more about her story!

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468: Breaking into the Private Chef Industry and Sharing What You’re in Pursuit of with Celebrity Chef Kenneth Temple

Welcome to episode 468 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews celebrity chef and food blogger Kenneth Temple. 

Kenneth Temple started his food blog in 2017 and has been a private chef since 2009 so he’s got a lot of great insights to share with us in this interview. He now finds himself cooking for NFL, MLB, NBA players, and Grammy artists. On the blog side, he qualified for Mediavine in November of 2023—a huge milestone!

In this interview, Kenneth and Bjork discuss how he broke into the private chef industry, landed his first celebrity client, and why he chose to go down this route over working in a restaurant. They also talk about the importance of putting yourself out there and sharing your aspirations with others and the power of word-of-mouth marketing. They also chat about what blogging as a chef looks like and how he had to adjust his strategy after learning about SEO and searchability.

Even if your goal isn’t to pursue a career as a private chef, we find Kenneth’s advice on managing your time and promoting yourself extremely valuable and think you will too. We hope you enjoy the episode!

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